{"id":23012,"date":"2021-10-05T10:54:33","date_gmt":"2021-10-05T10:54:33","guid":{"rendered":"https:\/\/doclisboa.org\/2021\/?post_type=cpt_nebulae&#038;p=23012"},"modified":"2021-10-09T15:37:51","modified_gmt":"2021-10-09T15:37:51","slug":"story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience","status":"publish","type":"cpt_nebulae","link":"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/","title":{"rendered":"Story Selling \u2013 Creating audio visual marketing materials that engage an audience"},"content":{"rendered":"<p>The theoretical and creative process of producing audio visual marketing materials, examining the impact they have on the positioning of a film and its reception by the chosen target audience. With a focus on documentary trailers but also looking at drama, we will see how a film can be shaped into various marketing materials in order for it to be presented in a way that creates maximum engagement with an audience. Covering sales promos, mood reels or taster tapes, and teaser and regular trailers, this will be an in-depth examination of the thoughts and considerations being made when the time comes for a film to be pitched or sold to potential financiers, buyers or the general public.<\/p>\n<p><span style=\"font-weight: 400;\">Free admission for accreditation holders.<br \/>\n<\/span><span style=\"font-weight: 400;\">Bookings must be made by completing the form available <\/span><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScYOdzCA7enmmdoUTnH3VDwqZhtwJhPvgqQq4doIhO-ICxZPA\/viewform\" target=\"_blank\" rel=\"noopener\"><b>HERE <\/b><\/a><\/p>\n","protected":false},"featured_media":0,"template":"","cat_nebulae":[69],"class_list":["post-23012","cpt_nebulae","type-cpt_nebulae","status-publish","hentry","cat_nebulae-lecture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Story Selling \u2013 Creating audio visual marketing materials that engage an audience - Doclisboa 2021\" \/>\n<meta property=\"og:description\" content=\"The theoretical and creative process of producing audio visual marketing materials, examining the impact they have on the positioning of a film and its reception by the chosen target audience. With a focus on documentary trailers but also looking at drama, we will see how a film can be shaped into various marketing materials in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Doclisboa 2021\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-09T15:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/doclisboa.org\/2021\/wp-content\/uploads\/2021\/10\/cropped-doclisboa-facebook-1800x945.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"945\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/doclisboa.org\/2021\/#organization\",\"name\":\"Doclisboa\",\"url\":\"https:\/\/doclisboa.org\/2021\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/doclisboa.org\/2021\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/doclisboa.org\/2021\/wp-content\/uploads\/2021\/10\/banner-mobile-doclisboa.jpg\",\"contentUrl\":\"https:\/\/doclisboa.org\/2021\/wp-content\/uploads\/2021\/10\/banner-mobile-doclisboa.jpg\",\"width\":1800,\"height\":1800,\"caption\":\"Doclisboa\"},\"image\":{\"@id\":\"https:\/\/doclisboa.org\/2021\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/doclisboa.org\/2021\/#website\",\"url\":\"https:\/\/doclisboa.org\/2021\/\",\"name\":\"Doclisboa 2021\",\"description\":\"19\\u00ba Festival Internacional de Cinema\",\"publisher\":{\"@id\":\"https:\/\/doclisboa.org\/2021\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/doclisboa.org\/2021\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/#webpage\",\"url\":\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/\",\"name\":\"Story Selling \\u2013 Creating audio visual marketing materials that engage an audience - Doclisboa 2021\",\"isPartOf\":{\"@id\":\"https:\/\/doclisboa.org\/2021\/#website\"},\"datePublished\":\"2021-10-05T10:54:33+00:00\",\"dateModified\":\"2021-10-09T15:37:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\\u00edcio\",\"item\":\"https:\/\/doclisboa.org\/2021\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Story Selling \\u2013 Creating audio visual marketing materials that engage an audience\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/doclisboa.org\/2021\/en\/nebulae-actividades\/story-selling-creating-audio-visual-marketing-materials-that-engage-an-audience\/","og_locale":"en_US","og_type":"article","og_title":"Story Selling \u2013 Creating audio visual marketing materials that engage an audience - Doclisboa 2021","og_description":"The theoretical and creative process of producing audio visual marketing materials, examining the impact they have on the positioning of a film and its reception by the chosen target audience. 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