Audience development: methods and tools in different windows

Audience development can be described as the process of building awareness, understanding and engagement around films, encompassing different aspects related to the film industry, marketing, distribution and education. From film festivals to theatres, museums and galleries, audience building has become a priority for industry players. Different players will present a broad view of what is going on in the sector: a film festival, an exhibitor, a VoD platform, a distributor and an expert in communication and marketing will shed light on this topic and share their knowledge and expertise.

OCT 14 (fri) / from 3.30 pm to 6.30 pm, Culturgest – Forum Debates

The session will be held in English, with no translation.
Free admission.

Filmin (Portugal)

Film industry professional working between Portugal, Spain and Italy. Manager of Filmin Portugal, a VoD platform dedicated to independent cinema, part of Comunidad Filmin, which also operates in Spain and Mexico. For almost a decade she was programmer of the Venice International Film Critics’ Week, a parallel section of the Venice Film Festival dedicated to first feature films, and coordinator of the HBO Europe Award – Last Stop Trieste within the co-production forum When East Meets West and worked in the Industry Department of the Venice Film Festival, among other collaborations with film festivals and industry events.

Doc Alliance Films, Dafilms.com (Czech Republic)

Christopher Small is a writer, programmer, and filmmaker. He works for Doc Alliance and the Locarno Film Festival as a curator and as head of the Critics Academy respectively. As a writer he is published widely, and is the editor of Outskirts, an independent magazine about cinema of the past and present. He is also a member of FIPRESCI and programs the independent cinema Kino Petrohradská in Prague.

Kino Istria (Eslovénia)

Director of the Otok Institute since 2009. Was the director of the international film festival Kino Otok – Isola Cinema from 2009 to 2016. Has been working for various film festivals, and led the Slovenian art cinema Kinodvor, developing new film programmes in the Slovenian Istria region by finding new ways to present films to local communities and various target groups. Is also involved as mentor in film educational programmes and workshops.

Nicolò Gallio is a marketing and communications consultant for the media and creative industries, supporting scriptwriters, filmmakers, producers and distributors during the whole life cycle of their projects. A Ph.D. in Film Studies and an alumnus of the TorinoFilmLab Audience Design Programme, he has worked for films, festivals, brands and non-profit organisations. He is also Researcher & Strategist at the film marketing agency Alphapanda.

Shellac (France)

Shellac is a label directed by Thomas Ordonneau involved in film production for over 15 years and also distribution, video edition (with a catalogue of hundred films of new talents and confirmed directors) and theatre exploitation.

(executive coordinator of the Creative Europe Desk Portugal, in charge of MEDIA and the Creative Innovation Lab)

(director of Doclisboa)