Story Selling – Creating audio visual marketing materials that engage an audience

The theoretical and creative process of producing audio visual marketing materials, examining the impact they have on the positioning of a film and its reception by the chosen target audience. With a focus on documentary trailers but also looking at drama, we will see how a film can be shaped into various marketing materials in order for it to be presented in a way that creates maximum engagement with an audience. Covering sales promos, mood reels or taster tapes, and teaser and regular trailers, this will be an in-depth examination of the thoughts and considerations being made when the time comes for a film to be pitched or sold to potential financiers, buyers or the general public.

Free admission for accreditation holders.
Bookings must be made by completing the form available HERE

Fraser Bensted
Fraser Bensted began his career as a trailer editor 25 years ago, rapidly becoming one of the most successful and respected in the field, winning a Golden Trailer Award for Billy Elliot. He also became a trailer producer, specialising in the independent sector, and has overseen successful campaigns for a wide range of acclaimed films, including Slumdog Millionaire and Hunger. He has presented workshops at The Berlinale Talent Campus, among others.
OCT 23 (sat) / from 2.00 pm to 3.30 pm,
Culturgest – Forum Debates
• The session will be held in English, with no translation
• Free admission for accreditation holders